Blogs have revolutionized the way that people do business. It seems that all the big companies are making use of blogs to promote themselves and market their products. However, corporate blogs aren't just for big companies. Blogs can also be utilized by small businesses with great effect.
Setting up a small business blog is easy and has many benefits. They are powerful promotional tools and a great way to communicate with clients.
Here are some tips on using a small business blog:
1. Write Naturally and Honestly
Small business blogs can be more personal than large corporate blogs. It's best to write in way that feels natural to you. Avoid writing needlessly complex posts filled with technical jargon. Doing so will endear customers and promote conversation, which is what a blog is for, after all.
As with any blog, you must always tell the truth. Blogs should address all issues, be it good or bad. This will ultimately beneficial as it helps builds trust the customers.
2. Post often and Respond to Comments
Remember to post frequently. Provide readers with plenty of content, so that they will keep coming back to your blog.
Comments are a vital part of blogs, providing useful feedback. Respond to reader comments often to build strong ties between them and your company.
3. Promote your business, Promote yourself
A small business blog is an innovative way to promote a business.
A good technique is to document your projects. This is good way to show how capable you are at your profession and to garner trust. This is especially important with small business, where reputations can make a big difference.
Blogs allow for unparalleled interaction with customers. Use this to get closer to clients, and to build bonds of trust. The information gained from readers is invaluable for improving your small business.
4. Be Informed and Informative
Read plenty of other blogs to gain useful information. Post comments and promote your own blog. Be an active part of the blogosphere.
Post links of related information on your blog, and use technology like RSS/Atom feeds to constantly provide your blog with interesting content. This is a great way to promote your business and be informed of everything concerning you industry. Besides informing your readers, it can lead to interaction and possible collaborations with other businesses, all of which will benefit a small business.
5. Search Engines
For those who wish to achieve higher search engine rankings, a blog can be an invaluable asset. The constant updating combined with the right keywords can raise search engine results dramatically.